The Tiny Face Makeup Challenge Is the Funniest Social Media Beauty Trend

Looking for a way to wear your favorite lipstick while wearing a mask during your socially distanced outings — and have it actually be seen? Well, social media has the mildly disturbing, giggle-inducing solution for you: the #tinyfacemakeupchallenge.

Of all of the creative, fun, and funny beauty-related challenges that have popped up on social media while we’ve been staying home — and there are a lot — this is easily the most amusing. Although the idea has been around for a few years, it was recently turned into a challenge by the talented and hilarious Jaime French, a makeup artist and comedian with more than 167,000 Instagram followers. And those followers got a treat when she decided to share the process of drawing a smaller nose on her actual nose and a mouth around her nostrils for a completely silly result.

Her nearly six-minute video has gotten more than a million views, and it’s literally impossible to get through it without laughing.

French credits fellow makeup artist Anna Lingis-Zavros for coming up with the idea in 2014, but a number of other bored makeup lovers have tagged French in their equally goofy yet well-executed #tinyfacemakeupchallenge posts. Check out some of the most ridiculous — and ridiculously wonderful — interpretations of the trend.

And by the way, there’s more than one way to do the #tinyfacemakeupchallenge. French followed up her viral video with another in which she painted eyes on her cheeks, and — yeah, you just need to see it to fully appreciate it.

More “challenges” on social media:

Now check out a ballerina’s morning makeup routine:

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