Bored with bubble bath and perfume sprays? Latest trend in cosmetics is to EAT yourself beautiful
Forget rub-on creams, lotions, mousses or sprays, it seems the latest way to beautify your skin is to eat your products.
According to skincare experts, ‘nutricosmetics’ provide faster and more effective results.
And there are already plenty of products on the market.
Nutricosmetics: The newest product to hit the shelves is the io Beauty Booster, $38, which users can add to their breakfast before eating
The newest range to hit the shelves is the io Beauty Booster, $38, for example.
The wine-coloured serum is loaded with antioxidants and minerals taken from so-called super fruits acai, goji berry, mangosteen and wild Australian blackberries.
Founder Tanya Zuckerbrot says the product can be drizzled onto yoghurt or added to soft drinks.
Ms Zuckerbrot, who is also the official nutritionist to the Miss Universe Organisation, developed the range along with makeup artist Sue Devitt, who has worked with Sarah Jessica Parker and Keira Knightley, says the product is also sugar-free.
‘Juices have a ton of calories,’ says Ms Zuckerbrot. ‘Who wants to sacrifice their behind for their face?’
Too good to be true? Acne-curing confectionery from Fructals (left) and skin-boosting muesli bars from Nimble Balance Bars (right)
Previously, edible beauty products came in the form of plain old pills.
Imedeen led the way in 1991 by creating skin care supplements that worked like vitamins for your skin and hair.
Now there are tastier options including chocolate-covered snacks, such as the Balance Nimble that claims to improve skin elasticity and hydration.
If spots are an issue, you could try the nutrient booster Frutels, which look more like fine confectionery than an acne treatment and claim to “activate your body’s defenses against blemishes”.
And if you’ve been left thirsty after all these treats, you can wash them down with one of Scott Vincent Borba’s Skin Balance waters ($24.99 for 12, at xxx) which come in four varieties: Age Defying, Firming, Clarifying, Replenishing.
Cosmetic candy: Borba offers drinks and even Gummi Bears (left) that claim to improve the condition of your skin
When he started his Skin Balance Water business in 2004, Mr Borba says the idea was considered a fad. Today the beauty drinks industry is worth some £900 million, according to Zenith International.
Given the booming market, Mr Borba didn’t stop with liquids. His Skin Balance Gummi Bears, with their promise of ‘gorgeous skin and anti-aging power’ are a best-seller on Amazon at around £16 a bag (only available on the US version of Amazon).
How about a perfume that you eat rather than dab onto your wrists?
Deo Perfume Candy is a sweet that promises to make the person eating it smell more fragrant.
Bulgarian confectionery brand Alpi, says the product works in a similar way to garlic, and a chemical in the sweet that cannot be digested is released through the pores.
The sweet contains geraniol, which is found naturally in essential oils, like vanilla and lavender, and claims to, literally, leave you smelling of roses.
Willy Wonka would definitely approve: Deo Candy has developed a lollipop that makes you smell sweeter – from the inside out
Experts claim the idea is not a new one and Japanese companies have been selling “deodorising” chewing gum for some years.
Tom Vierhile, director of Product Launch Analysis, which looks into consumer trends around the world, recently told Cosmetics Design Europe: ‘We have seen a handful of chewing gum products in Japan that have had a body fragrancing benefit.’
But is there any extra benefit to ingesting a beauty product rather than using it topically?
‘We have seen a handful of chewing gum products in Japan that have had a body fragrancing benefit’
Many doctors agree that good nutrition (and therefore good skin) comes from eating your five portions of vegetables and fruits and drinking plenty of water every day.
‘If you are adequately hydrated, skin looks moist and healthy,’ said Dr Wahida Karmally, director of nutrition at the Irving Institute for Clinical and Translational Research at Columbia University in New York.
‘Water will carry the nutrients from foods to the body tissues and organs to keep them healthy.’
Dr Karmally was recently asked to review the ingredients in several new beauty foods and drinks, including Borba’s lychee drink.
‘If you need to replenish, drink plain water or enjoy it with slices of lemon,’ she says, describing lychees as ‘delicious but not magical’.
It might be too soon to say if nutricosmetics will overtake our love of creams and lotions but if Mr Borba and his fellow manufacturers have their way we may one day be storing our beauty products in the larder rather than the bathroom cabinet.