If our Readers’ Choice Awards have proven anything over the years, it’s that Allure readers have impeccable taste in beauty and personal-care products. More often than not, a slew of especially affordable products make the cut, because our readers know a low price doesn’t automatically mean underwhelming results. In fact, some of the most impressive outcomes were achieved with makeup, skin care, and hair care purchased from drugstores.
The 13 products below are the cream of the drugstore crop from the 2020 Readers’ Choice Awards — and speaking of 13, most of these products cost less than $13. It’s an especially great year for inexpensive hair products, with awesome options from brands like Garnier, OGX, and SheaMoisture. Readers’ favorite makeup products come from familiar names like Maybelline New York and Burt’s Bees. And the drugstore remains your go-to source for personal-care products like antiperspirant and toothpaste, with brand like Dove and Colgate coming out on top.
You’ll find new winners on this year’s list, including Big Sexy Hair’s Spray and Play Volumizing Hairspray and the Gillette Venus Extra Smooth Sensitive Razor, as well as past winners who keep on impressing Allure readers, like Jergens Natural Glow Daily Moisturizer and Neutrogena Ultra Sheer Dry-Touch Sunscreen SPF 55.
Either way, you know these products have been vetted by your fellow Allure readers, the most selective and beauty-literate shoppers we know.